Author(s): James M. Poynter
Written as a guide to academic research methods specifically, this text focuses on the hospitality and tourism industry. It explains how to choose a topic, carry out research, interpret the data and write the thesis from start to finish.
JAMES M. POYNTER is Director of the Travel Administration program at the Metropolitan State College of Denver. A thirty-year veteran of the travel industry, he also conducts seminars for national travel associations, universities, colleges, and a wide range of private institutions. In addition to designing, marketing, and personally guiding more than 40 tours, he serves as a consultant to a large number of corporate travel departments, tour companies, and travel agencies.
Your Original Thesis. The Starting Point--Chapter Two. Starting Chapter One. The Chapter One Core. Completing Chapter One. Chapter Two Revisited. The Cover Letter and the Research Instrument. Chapter Three--The Foundation. Chapter Three--The Research Structure. Chapter Three--The Mechanics. Mailings and Chapter Four. Writing Chapter Five. Post-Study Tasks. Index.