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Essentials of Marketing by Jane Summers
123.95 NZD
Category: Business
Written for Australian and New Zealand students who are taking a one semester subject in introductory marketing. The concise yet comprehensive coverage of marketing theory and practice will give marketing major students a sound knowledge base to build upon. Australian authors.
Sports Marketing by Jane Summers
105.99 NZD
140.00 (24% off)
Category: Other Sports
Aimed at the managerial and strategic level, this book takes a consumer- and market-based approach. It covers the general differences between marketing of sport and marketing of other products and services.
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