Essentials of Marketing
Author(s): Jane Summers
Written for Australian and New Zealand students who are taking a one semester subject in introductory marketing. The concise yet comprehensive coverage of marketing theory and practice will give marketing major students a sound knowledge base to build upon. Australian authors.
Product Information
General Fields
- :
- : nelsau
- : nelsau
- : 10 October 2002
- : Australia
- : books
Special Fields
- : Jane Summers
- : Paperback
- : 658.8
- : 522