Sports Marketing
Author(s): Jane Summers
Aimed at the managerial and strategic level, this book takes a consumer- and market-based approach. It covers the general differences between marketing of sport and marketing of other products and services.
Product Information
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General Fields
- :
- : 38764
- : 38764
- : 01 July 2005
- : Australia
- : books
Special Fields
- : Jane Summers
- : Paperback
- : 796.0698
- : 320
- : Illustrations