'This work makes an important contribution to the history of financial services.' Journal of Financial History Review

Introduction; 1. The return to Wall Street; 2. Growing up in Florida; 3. A Northern education; 4. The lure of New York; 5. Off to a flying start; 6. The booming twenties; 7. The Safeway decade; 8. Reform on Wall Street; 9. Third career: new strategies on Wall Street; 10. Testing new strategies: the war years; 11. Sharing power with Win Smith; 12; The postwar years, 1945-1950; 13. Last years at the helm, 1951-1956; 14. Merrill's legacy; Epilogue: Merrill Lynch in the 1990s; Appendix; Bibliography; Index.