Based on a national survey, this practical guide puts the reality of parents' fears and worries into perspective

Based on a national survey, this practical guide puts the reality of parents' fears and worries into perspective

Kristina Murrin is Managing Director of What If, the world's largest specialist innovation and creativity organisation. She read Social and Political Sciences at Cambridge University, specialising in child psychology. After working in marketing for Proctor and Gamble, she helped establish What If 10 years ago and now splits her time between researching and developing new children's products and working as a government advisor. She is co-author of Sticky Wisdom and is married with three young children. Dr Paul Martin is a science writer and Fellow of Wolfson College, Cambridge. He read Natural Sciences and took a PhD in behavioural biology at Cambridge and was Harkness Fellow in the Department of Psychiatry and Behavioural Sciences at Stanford University. He spent several years as a senior civil servant before concentrating on science writing. He is advisor to the Charles Darwin Trust and sits on the Board of the Science Media Centre at the Royal Institution. He is the author of The Sickening Mind and Counting Sheep and co-author of Measuring Behaviour and Design for a Life. He is married with three teenage children.