Sunlight and Seaweed: an Argument for How to Feed, Power and Clean Up the World
Acclaimed scientist Tim Flannery investigates exciting new technologies currently being developed to address our most pressing environmental threats in a book that presents a positive future for us and our planet. Climate change, food production and toxic pollution present huge challenges, but, as Flannery shows, we already have innovative, practical and inspiring solutions. Solar energy has, until now, been limited to supplying power only when the sun is shining. But new technology using concentrated sunlight to provide intense heat energy that can be effectively stored overcomes this problem, providing clean renewable power around the clock. Further, the large amounts of power produced can be used to tackle the issue of feeding the world's growing population - by enabling energy-intense methods of purifying polluted land for agricultural production. Drawing carbon out of the atmosphere is an essential component in limiting climate change. Flannery explores the potential of kelp, a fast-growing sea algae, to be used on a large scale to convert carbon from the air to a non-gaseous form, reducing levels of atmospheric carbon. With accessible and engaging explanations of the fascinating science behind these technologies, as well as accounts of the systems already in operation around the world, Sunlight and Seaweed is an enlightening and uplifting view of the future.
* Feature interview/extract in major Australian and NZ newspapers * Television interviews on programs such as ABC News Breakfast and Channel 10's The Project * National radio interviews on programs such as RN Breakfast and Radio NZ's Nine to Noon * Radio interviews across local ABC and commercial stations in all capital cities * Widespread review coverage across print media nationally * Wide online review and feature coverage * Review coverage in science and environment magazines * Review coverage in literary journals and magazines such as ABR and the Monthly * Author is a guest of major writers festivals in 2017 * Father's Day focused advertisements in literary and current affairs publications such as ABR, Monthly, Big Issue and on their associated websites * Promotions and giveaways with targeted subscriber groups such as climate change awareness and environmental protection groups * Major social media campaign including targeted Facebook ads * Feature title in Text newsletter and on website * Significant budget for advertising in bookseller newsletter and Father's Day catalogues
Tim Flannery has published over thirty books including the award-winning The Future Eaters, The Weather Makers and Here on Earth and the novel The Mystery of the Venus Island Fetish. In 2005 he was named Australian Humanist of the Year and in 2007 Australian of the Year. In 2007 he co-founded and was appointed Chair of the Copenhagen Climate Council. In 2011 he became Australia's Chief Climate Commissioner, and in 2013 he founded the Australian Climate Council. His previous book is Atmosphere of Hope- Searching for Solutions to the Climate Crisis.