Belching Out the Devil : Global Adventures with Coca-Cola
Author(s): Mark Thomas
Coca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space. From Istanbul to Mexico City, Mark travels the globe investigating the stories and people. Coca-Cola's iconic advertising campaigns don't stretch to mentioning: Child labourers in the sugar cane fields of El Salvador, a Colombian deliveryman threatened with death by vigilantes simply for joining a trade union, and many other stories. Provocative, funny and stirring, "Belching Out the Devil" uncovers the truth behind one of the planet's biggest brands. First published 2008.
Product Information
Take a dangerously entertaining trip with Mark Thomas in search of the real story behind Coca-Cola...
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General Fields
- :
- : Random House
- : ebury
- : 0.414
- : 25 September 2008
- : 213mm X 136mm X 29mm
- : United Kingdom
- : books
Special Fields
- : Mark Thomas
- : Paperback
- : 10-Aug
- : en
- : 338.766362
- : 384
- : Illustrations