Write Your Own Business Plan: A Step-by-step Guide to Building a Plan That Will Secure Finance and Transform Your Business

Author(s): Paul Heatherington


A winning business plan is the first step towards creating outstanding performance in a business. As a business owner and/or manager you need an effective business plan, to secure finance if required and to improve your business.This practical,accessible book will take you step by step through the simple process of creating a plan that really works for you.Your plan will: - Give funders the confidence to support your business. - Sharpen your management of any business and its competitive edge. - Provide a blueprint that can be used on a day-to-day basis to ensure that your business performs to its potential. As important as writing the plan is implementing it.This book also shows how you can actually do this. It will help you to decide where you want to go, how you are going to get there, and how to actually make it happen.


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Author Paul Hetherington began his career as a university lecturer in business, teaching students strategic planning. He has been running his own business consultancy practice for the last 23 years, and during that time he has worked with literally hundreds of management teams to create business plans for start ups, annual plans for established organisations, and plans for high value projects that need investor buy-in, borrowings or government grants. He has also been employed by the government to help grant applicants improve their plans so that an investment of public funds is justified.

1. The basics; 2. Where are you now?; 3. Where do you want to go?; 4. How are you going to get; there?; 5. Making it happen; 6. Start-up business planning; 7. Start-up sample plan.

General Fields

  • : 9781845284862
  • : Little, Brown Book Group
  • : How To Books Ltd
  • : June 2012
  • : 246mm X 171mm
  • : United Kingdom
  • : July 2012
  • : books

Special Fields

  • : 658.4012
  • : 192
  • : Illustrations
  • : Paul Heatherington
  • : Paperback