Author(s): David Borgenicht
Since 1999, the "Worst-Case Scenario" survival handbooks have provided readers with real answers to extreme situations. Now, in this time of national crisis, this bestselling series turns its attention to your business.
Within "The Worst-Case Scenario Business Survival Handbook" you will find answers to the most dangerous situations your business will ever encounter, including: How to Stay in Business When You Can't Make Payroll How to Remove Productivity Leeches How to Fend Off an Employee Coup How to Deal with a Nightmare Customer How to Perform Emergency Surgery on Your Overhead
The manual is broken into 5 worst-case scenario sections: Financial, HR, Strategy & Workflow, Sales & Marketing, and Executive. Each section contains illustrated, step-by-step, quick reference solutions to the most common business nightmares. In addition, each section offers "Basic Training," a no-nonsense lesson on what you need to be doing in order to avoid worst-case scenarios in the future.
No buzzwords. No fables about fictitious CEOs. This is the essential, no spin guide to surviving your business's sudden turns for the worse--and how to make sure it "never happens again."
Mark's Introduction. David's Introduction. CHAPTER 1: FINANCIAL EMERGENCIES. How to Survive When You Can't Make Payroll. How to Perform Emergency Surgery on Your Overhead. How to Get Cash Fast. How to Collect from a Deadbeat Customer. How to Renegotiate with Your Creditors. Basic Training. CHAPTER 2: HR EMERGENCIES. How to Enact and Survive Layoffs. How to Fire Someone. Essential Advice for Firers. How to Deal with a Complainer. How to Deal with Nightmare Employees. How to Fend Off an Employee Coup. How to Restore Dangerously Low Morale. Basic Training. CHAPTER 3: PRODUCTIVITY EMERGENCIES. How to Remove Productivity Leeches. How to Fend Off Mission Drift. How to Fend Off "Feature Creep". How to Fend Off Death by Meeting. How to Identify the True Priorities. How to Resuscitate Innovation. Basic Training. CHAPTER 4: SALES AND MARKETING EMERGENCIES. How to Create a Killer Ad-Yesterday. How to Salvage a Failed Marketing Campaign. How to Market without Money. How to Sell When No One Is Buying. How to Identify a Nightmare Customer. How to Replace Your Number One Customer. Basic Training. CHAPTER 5: EXECUTIVE EMERGENCIES. How to Articulate Your Vision. How to Deliver Bad News. How to Apologize to Anyone. How to Avoid Getting a Divorce. How to Deal with a Severe Brain Fog (aka Lack of Focus). Short but Sweet Scenarios. Basic Training. EPILOGUE. "Get Your Mind Right" by Mark Joyner. APPENDIX. The "You're Fired" Speech. Announcing a Termination to Your Staff. The Layoff Speech. The "We Can't Pay You on Time" Speech/E-Mail. The All-Purpose Apology. The Breakup/"It's Not You, It's Me" Speech for Business Relationships. The "Down at Halftime" Pep Talk Formula. Ten Great "Tough Time Pep Talk" Quotes. The Rules of Good Negotiation. The Four Business Exit Strategies. Quick Cash Generation Tactics. About the Experts. Index. About the Authors. Acknowledgments.