Getting Started in Small Business For Dummies, 2nd Australian and New Zealand Edition
Ensure success when starting your small business with this must-have introductory guide Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence. *Create your first business plan -- discover how to develop smart business strategies and build a roadmap for success *Learn the legal jargon -- protect your ideas and register your business properly *Market your business strategically -- establish who your key customers are, research your rivals, and create a killer marketing plan *Take the stress out of bookkeeping -- ensure all of your admin is covered, from choosing accounting software to handling petty cash *Master online marketing -- explore different ways to reach customers with keyword optimisation and other online tools Open the book and find: * Advice about being your own boss * Secrets for matching sales goals to savvy marketing strategies * Guidelines for keeping your finances in shape * A step-by-step guide to profit margins * Tips on using social media to promote your business Learn to: * Decide what type of small business is right for you * Put together a winning business plan * Understand your financial and legal obligations * Maximise your online presence
Veechi Curtis is a qualified accountant and consultant who specialises in small business finance, marketing and technology. She is the author of several business titles, including Small Business For Dummies, 4th Edition, MYOB(r) Software For Dummies, 7th Edition, and QuickBooks(r) For Dummies, 2nd Edition.
Introduction 1 Part I: First Steps 5 Chapter 1: Is Small Business for You? 7 Chapter 2: Buying a Business 21 Part II: Jump In, Get Wet 33 Chapter 3: Planning for Success 35 Chapter 4: Getting the Legals Right 55 Chapter 5: Creating Your Marketing Plan 73 Part III: The Nitty-Gritty 89 Chapter 6: Becoming an Employer 91 Chapter 7: Cooking the Books 109 Chapter 8: Understanding Financial Statements 127 Chapter 9: Calculating Margins and Ratios 145 Part IV: The Part of Tens 161 Chapter 10: Ten (Well, Almost!) Tips for Online Marketing 163 Index 173