Business Plans Kit For Dummies

Author(s): Steven D. Peterson


Discover the ins and outs of constructing a great business plan When you're establishing, expanding, or re-energizing a business, the best place to start is writing your business plan.


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Steven D. Peterson, PhD, is the founder and managing partner of Strategic Play, a training company specializing in team-based simulations that focus on strategy, planning, and business acumen. Peter Jaret is a frequent contributor to The New York Times, Reader's Digest, AARP Bulletin, and numerous publications. Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several For Dummies business books.

Introduction. Part I: Building a Strong Foundation for Your Plan. Chapter 1: Starting Your Planning Engine. Chapter 2: Generating a Successful Business Idea. Chapter 3: Defi ning Your Business Purpose. Part II: Developing Your Plan's Components. Chapter 4: Understanding Your Business Environment. Chapter 5: Charting Your Strategic Direction. Chapter 6: Describing Your Business and Its Capabilities. Chapter 7: Crafting Your Marketing Plan. Chapter 8: Tallying Up Your Financial Situation. Part III: Tailoring a Business Plan to Fit Your Needs. Chapter 9: Planning for a One-Person Business. Chapter 10: Planning for a Small Business. Chapter 11: Planning for an Established Business. Chapter 12: Planning for a Nonprofi t Organization. Chapter 13: Planning in an Online World. Part IV: Making the Most of Your Plan. Chapter 14: Putting Your Plan Together. Chapter 15: Putting Your Plan to Work. Part V: The Part of Tens. Chapter 16: Ten Signs That Your Plan May Need an Overhaul. Chapter 17: Ten Ways to Fund Your Business Plan. Chapter 18: Ten Ways to Evaluate a New Business Idea. Chapter 19: Ten Questions to Ask Before You Finish Your Business Plan. Appendix: About the CD. Index.

General Fields

  • : 9780470438541
  • : John Wiley and Sons Ltd
  • : John Wiley & Sons Ltd
  • : Contains CD-ROM
  • : 0.592
  • : June 2010
  • : 230mm X 187mm X 24mm
  • : United Kingdom
  • : books

Special Fields

  • : Steven D. Peterson
  • : Paperback
  • : 3rd Revised edition
  • : 658.4012
  • : 384
  • : illustrations