Brilliant Marketing: What the Best Marketers Know, Do and Say
Author(s): Richard Hall
Marketing. Everyone knows it's really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer. Brilliant Marketing answers key questions such as: What is a brand? What is marketing and how is it changing? What is good, what is poor, what is brilliant? How can I be creative enough to stand out? Creative like the Google logo. Creative like Cadbury's Gorilla. How do I write and manage a marketing plan?
Product Information
Richard Hall is the author of Brilliant Presentation 1e and 2e, Secrets of Success at Work, Brilliant Marketing and Brilliant Business Creativity. Richard Hall spent his early career as a marketer at Reckitt's, RHM and Corgi Toys before moving into senior roles in the world of advertising at French Gold Abbott, FCO and finally, Euro RSCG. Richard Hall now runs his own consultancy, chairs Showcase Communications, Shaftesbury Young People and the Friends of St. Nicholas. He is married and lives in Brighton.
Author's acknowledgements Publisher's acknowledgements Preface part 1 Let's get marketing into context psychology, history and alchemy 1 introduction to marketing brilliance 2 have you got the right stuff to be a marketer? 3 the marketing battl
General Fields
- :
- : Pearson Education Limited
- : Prentice-Hall
- : 0.428
- : 28 May 2009
- : 216mm X 135mm
- : United Kingdom
- : books
Special Fields
- : Richard Hall
- : Paperback
- : 1
- : 658.8
- : 352
- : Sales & marketing management
