Brand Warfare

Author(s): David F. D'Alessandro

Business

The author explains why

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Product Information

David F. D'Alessandro is CEO of John Hancock Financial Services, a Fortune 500 company. The youngest CEO in the company's history, D'Alessandro spearheaded John Hancock's appearance on The New York Times list as one of the top 100 brands of the twentieth century.

General Fields

  • : 9780071398503
  • : mcgraw
  • : mcgraw
  • : 0.299
  • : 26 May 2008
  • : 228mm X 141mm X 17mm
  • : United States
  • : books

Special Fields

  • : David F. D'Alessandro
  • : Paperback
  • : 658.827
  • : 240