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Art of Writing Advertising
Author(s): Denis Higgins
Reveals the secrets to great advertising and great writing. This title allows history's greatest advertising copywriters to freely discuss what they know best - writing and creating.
Product Information
Denis Higgins was a senior editor with Advertising Age.
General Fields
- :
- : mcgraw
- : mcgraw
- : 0.218
- : 01 March 2003
- : 228mm X 153mm X 10mm
- : United States
- : books
Special Fields
- : Denis Higgins
- : Paperback
- : 659.1
- : 128
- : Illustrations, ports.
