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Art of Writing Advertising by Denis Higgins
29.95 NZD
32.00 (6% off)
Category: Business | Series: McGraw-Hill Advertising Classic S.
Reveals the secrets to great advertising and great writing. This title allows history's greatest advertising copywriters to freely discuss what they know best - writing and creating.
Technique for Producing Ideas by James Webb Young
14.95 NZD
16.00 (6% off)
Category: Business | Series: McGraw-Hill Advertising Classic S.
Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.
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