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The Attention Merchants: From the Daily Newspaper to Social Media, How Our Time and Attention is Harvested and Sold by Tim Wu
36.99 NZD
Category: Current Affairs & Politics
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials an ...Show more
The Attention Merchants: The Epic Struggle to Get Inside Our Heads by Tim Wu (Atlantic Books)
27.99 NZD
Category: Current Affairs & Politics
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and ...Show more
The Curse of Bigness - How Corporate Giants Came to Rule the World by Tim Wu
32.99 NZD
Category: Business
An urgent and persuasive argument for why we must fight global monopolies to protect freedom and prosperity.
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