150.00 NZD
Category: NZ Non Fiction
As the rate of change in business continues to accelerate, the general manager's numerous roles become ever more complex and demanding. This handbook offers clear and specific guidance on the critical responsibilities of managers. It is a concise up-to-date source of advice about how to succeed in gener
As the rate of change in business continues to accelerate, the general manager's numerous roles become ever more complex and demanding. This handbook offers clear and specific guidance on the critical responsibilities of managers. It is a concise up-to-date source of advice about how to succeed in general management in New Zealand. Each chapter has been written by a specialist in that particular field. Topics covered include: Challenges for the general manager; Strategic Management; Effective Organisational Structure; Managing Change; Strategic Human Resource Management; Technology; Marketing Fundamentals; International marketing; Leadership; Assessing strategic performance; Problem-solving and decision-making; Risk management; Management Accounting.
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