Author(s): Joshua Waldman
Harness social media to land your dream job For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies enables you to harness the power of the Internet to research and identify job opportunities, and then create a strategy for securing a position. Job Searching with Social Media For Dummies features in-depth coverage of topics such as: creating effective online profiles and resumes to sell your strengths; maintaining your online reputation (and ensuring that employers who Google you like what they find) and understanding electronic etiquette; using the power of personal branding and building your brand online; avoiding common pitfalls, such as jumping into filling out a social media profile without a strategy; getting to know Twitter, the only real-time job board with literally thousands of jobs posted daily; using social media sites to uncover opportunities in the "hidden job market" ahead of the competition; and much more.* Shows you how to easily harness social media sites * Advice on how to brand yourself online* Covers all of the latest and most popular social media sites: Google, Twitter, Facebook, LinkedIn, and more If you're a recent graduate, changing careers, or have been away from the job-search scene for a while, turn to the trusted guidance and expert insight of Job Searching with Social Media For Dummies.
Joshua Waldman, MBA, teaches technology and marketing skills that help job seekers get noticed. He founded the website CareerEnlightenment.com, whose content has been featured on top career sites such as Careerrealism.com, Brazen Careerist, and Media Bistro.
Introduction 1 Part I: Preparing for Your Job Search 7 Chapter 1: The Lowdown on Social Media for Job Hunters 9 Chapter 2: Setting Yourself Up for a Successful Job Search 19 Chapter 3: Reviewing the Basics of Online Networking 39 Part II: Marketing Yourself with a Personal Brand 53 Chapter 4: Personal Branding 101 55 Chapter 5: Crafting Keywords, Value Statements, and More 73 Chapter 6: Communicating Your Expertise Online by Blogging 87 Chapter 7: I've Been Googled! Managing Your Online Reputation 103 Part III: Crafting Web Resumes with LinkedIn, Video, and More 121 Chapter 8: Updating Your Resume for an Online Audience 123 Chapter 9: Using LinkedIn to Put Your Best Profi le Forward 135 Chapter 10: Producing a Compelling Video Resume 161 Chapter 11: Taking Advantage of Other Online Resume Options 179 Part IV: Using Twitter, Facebook, and Other Sites to Find a Position 193 Chapter 12: Uncovering the Hidden Job Market with Twitter 195 Chapter 13: Using Facebook as a Job Hunter 219 Chapter 14: Getting Familiar with Lesser-Known Sites for Job Hunters 245 Part V: Executing Your Proactive Social Media Job Hunt Strategies 255 Chapter 15: Tracking Down Opportunities, Companies, and People to Target 257 Chapter 16: It's About What I Can Do for You: Discovering a Company's Needs 271 Chapter 17: Embracing the Informational Interview for an Insider Advantage 279 Chapter 18: Engaging with Hiring Managers through Social Media 291 Part VI: The Part of Tens 303 Chapter 19: Ten Ways the Job Search Has Evolved in the 21st Century 305 Chapter 20: (Almost) Ten Ways to Stay Up-to-Date with Social Media Changes 311 Chapter 21: Ten Common Mistakes People Make When Using Social Media Sites 317 Index 323