'This is an important book. Its wide recognition is well deserved. Its central strength is the clarity and brevity with which it makes accessible an extraordinarily important and complex process shaping the postmodern world.' - Peter Hoffman, Loyola Marymount University. 'I love this book; it is a contemporary classic...I would certainly use this book in an undergraduate theory course.' - Philip Cohen, University of California, Irvine. One of the most popular sociology books of all time has been thoroughly updated to examine how McDonaldization has roared into the 21st century."The McDonaldization of Society: Revised New Century Edition", discusses how McDonaldization and the broader process of globalization (in a new Chapter 8), are spreading more widely and more deeply into various social institutions such as education, medicine, the criminal justice system, and more. This Revised New Century Edition provides many new, relevant examples from recent events and contemporary popular culture, including the ever-increasing global proliferation of McDonald's and other fast food franchises, shopping malls, and similar commercial entities.