Tells the full story from the backstreets of Los Angeles in the mid 1980s to the formation of the Black Eyed Peas and a record deal in the mid 1990s. The band's stratospheric rise following their landmark album Elephunk. How they have remained true to their hip-hop roots, worked with Oprah Winfrey and been credited by Al Gore as helping Barack Obama win the US Presidency. Discusses their global domination of the mainstream music market and their ability to communicate with an audience fascinated by CGI, video games and social networking.
Daryl Easlea was the deputy editor at Record Collector, to which he remains a regular contributor. His work can be found in Mojo and on www.bbc.co.uk; and has appear in The Guardian, Uncut, Dazed & Confused, The Independent, The Encyclopedia of Popular Music and 1001 Albums You Must Hear Before You Die. He is the critically acclaimed author of Beyonce: Crazy in Love (published by Omnibus Press) and The Story of The Supremes.