Principles of Microeconomics 7th edition caters for a single semester introductory unit in Microeconomics. The latest edition of this text continues to focus on important concepts and analyses necessary for students in an introductory economics course. In keeping with the authors' philosophy of showing students the power of economic tools and the importance of economic ideas, this edition pays careful attention to regional and global policies and economic issues, such as climate change and resource taxation. * Discusses microeconomic reform throughout the chapters on firm behaviour and industrial organisation, rather than as a separate topic * Teaches students about the differences between price and quantity competition in oligopoly, and makes the latest game-theoretic thinking on these issues accessible to introductory economics students * 'Frontiers of microeconomics' chapter goes beyond standard microeconomics to examine cutting-edge issues such as the role of information, political economy and behavioural economics; all of which help explain more of what happens in the real world This edition is supported with rich digital resources including MindTap, Aplia, and CourseMate, comprising flashcards, graphing workshops, games, quizzes, and videos as well as referring students to the online Search me! database.