The first in-depth, authoritative discussion of the role of the press in China and the way the Chinese government uses the media to shape public opinion China's 1.3 billion population may make the country the world's largest, but the vast majority of Chinese share remarkably similar views on these and a wide array of other issues, thanks to the unified message they get from tightly controlled state-run media. Official views are formed at the top in organizations like the Xinhua News Agency and China Central Television and allowed to trickle down to regional and local media, giving the appearance of many voices with a single message that is reinforced at every level. As a result, the Chinese are remarkably like-minded on a wide range of issues both domestic and foreign.
Takes readers beyond China's economic miracle to show how the nation's massive state-run media complex not only influences public opinion but creates it Explores an array of issues, from Tibet and Taiwan to the environment and US trade relations, as seen through the lens of the Xinhua News Agency Tells the story of the official Xinhua News Agency along with its history and reporting over the years, as the foundation for telling the story
Acknowledgments Introduction Chapter 1: The Agenda Telling the Party's Story Tool for Social Stability Changing with the Times Chapter 2: Spreading the Word The Machinery Rise of the Internet as a New Major Force Breaking News: an Uneasy Truce Chapter 3: Ultranetworked Caught Up In Connections Promoting the Party's Agenda Steering Clear of Well-Connected Organizations Chapter 4: Reporters The Party's Eyes and Ears Investigating Trouble in the Provinces Xinhua: the Party's First Take on History Chapter 5: Korea and Tibet China Finds Its Voice Four Media Approaches Tibet: a Lost Family Member Returns to the Fold Chapter 6: Cultural Revolution The Ultimate Media Movement Guerilla Coverage at Fever Pitch Educator of the Masses Chapter 7: A Nixon Visit, the Death of Mao and Road to Reform A Softer Approach Kissinger's Secret Trip Starting with a Handshake Chapter 8: The Tiananmen Square Divide The Media Gains, Then Loses, Its Voice Key Moments: Death of a Former Reformer Students Go on Strike Chapter 9: Falun Gong Guerilla Coverage Returns Starting with a Stealth Demonstration Explaining the Evil Chapter 10: A Bombing in Belgrade and Anti-Japanese Marches The Nationalism Card Putting out the Flames Japan: a Case of Old Resentments Chapter 11: SARS Don't Spoil Our Party Cracks in the Monolithic Facade Breaking Open the Coverage Chapter 12: The Beijing Olympics and Sichuan Earthquake Rallying Points Resurrecting the Laundry List Proud to Be Chinese Chapter 13: Google in China Editorializing When Issues Go Viral Breaking the Silence: China's Internet Is Open Afterword About the Author Index