Author(s): Laura Fitton
Twitter can boost your business and marketing efforts, and this guide shows you how Twitter, the simple-to-use microblogging service, offers benefits for businesses and organizations. It covers the basics of signing up and creating tweets. It lets you follow other users and add followers to your own tweets.
"Twitter for Dummies may be 266 pages long and contain an index, but it would probably help quite a few people to give it a read. Thorough." (AdAge.com, July 7, 2009)
Laura Fitton: Laura "@Pistachio" Fitton is leading the charge of sussing out intelligent and productive business uses of emergent technologies like Twitter, where she is read by thousands of community members. The fi rst to publish a white paper on "Enterprise Microsharing" (popularly called "Internal Twitter"), she also writes for and runs the TouchBase blog and is an early beta tester of Seesmic and Qik. She relaunched Pistachio Consulting in September 2008 to connect businesses to new ideas and innovations using all the tools of microsharing. Pistachio comprises the TouchBase blog (covering business use of microsharing), the TouchBase Link Blog (stream of Twitter and microsharing articles for businesspeople, wherever they are published), and serves clients like Johnson & Johnson, Ford Motor Corporation, PeopleBrowsr, The Sister Project, Transplant-1, and CommuNteligence. Michael E. Gruen: Michael E. Gruen has earned signifi cant respect in the corporate sphere and within the startup community as a trusted advisor since 2003. In many cases, he has fulfi lled the role of interim Chief Operations/Chief Technical Officer with several organizations in need of innovative leadership during crucial developmental periods. In 2006-2007, Michael briefl y joined Morgan Stanley as an Analyst. Currently, Michael is CFO/COO at NOM, a Digital Services Agency, and the CEO of a new healthcare startup. Leslie Poston: Leslie Poston is passionate about helping people and businesses fi nd their way to success via technology. As a writer, she has more than 200 ebooks and books in her repertoire and several more in development.
Foreword. Introduction. Part I: Twitter? Like Birds Do? Chapter 1: Sharing Your Thoughts, 140 Characters at a Time. Chapter 2: Hello, Twitter World! Chapter 3: Stroll Around the Grounds: A Tour of the Twitter Interface. Chapter 4: Using Twitter Wherever You Think Best. Part II: Joining Your Flock on Twitter. Chapter 5: Tweeting It Up. Chapter 6: Who's Using Twitter. Part III: Twittering in High Gear. Chapter 7: Tricks of the Twitter Gurus. Chapter 8: Twitter Minus Twitter.com. Chapter 9: Embracing the Twitter Ecosystem. Part IV: Knowing Why We Twitter. Chapter 10: Finding Your Tweet Voice. Chapter 11: Twitter for Business. Chapter 12: The Social Side of Twitter. Chapter 13: Changing the World, One Tweet at a Time. Part V: The Part of Tens. Chapter 14: Ten Twitter Tools. Chapter 15: Ten Useful Twitter-Based Services. Chapter 16: Ten Cool Ways to Use Twitter. Glossary. Index.