Author(s): Colonel, Richard and Moss, Stephen

Business

In this book the combined use of straight-to-the-point non-legal terms and cartoons to describe some of the most complex issues facing industry today has created a tool that can be applied in all industries and its simplicity really hits home. The authors have built on their wealth of experience and have carefully structured this book to provide clear guidelines and concepts that will allow both management and staff to have a common understanding of some of the most concerning issues facing those in industry. This book introduces Business Intellect Asset Management, a comprehensive intellectual asset management system that is easy to understand and can be applied progressively in any business. It shows the ways that the BIAM system can help to: recognise the value of intellectual assets within an organisation and provide a sound basis for developing the necessary agreements, processes, procedures and policies to manage these assets. The authors have use a series of cartoons with captions which emphasise the key message. Supporting test on the facing page explains the point more fully. The companion volume "Turning Your Intellectual Assets into Wealth: A Guide for Managers" covers issues raised in this book in more detail. Richard Colonel has worked as a research engineer and research chemist before becoming Senior Contracts/Intellectual Property Manager at Boeing Electronics. Since then he has provided IPM consultancy services to private individuals and small high-technology firms in the US. He now lives in Mount Maunganui. Stephen Moss is the author of "Documenting Your Business" (Pearson Education 2001). He is a director of a documentation consultancy company in Auckland.