The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!

Author(s): Kevin Hogan


Get customers, clients, and co-workers to say "yes!" in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable. * Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble * Make people feel instantly comfortable in your presence * Decode body language, build credibility, and be persistent without being a pain * Expert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can master The amazing secret of The Science of Influence is its simplicity. After you read this book you will immediately understand why people say "no" to you and learn how to turn that "no" into a "yes" from that moment on.


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Kevin Hogan is a public speaker and corporate trainer. He teaches, trains, and speaks about persuasion, influence, body language, emotional intelligence, communication, and motivation. Hogan holds a doctorate degree in psychology and has studied extensively in the fields of influence, hypnosis, and nonverbal communication. Visit

About the Author. Preface. Acknowledgments. 1 Influencing Others to Change. 2 The First Four Seconds. 3 The Delta Model of Influence. 4 Credibility: The Pivot Point of Persuasion. 5 The New Principles of Influence. 6 Introduction to Omega Strategies. 7 Framing Principles, Persuasion Techniques, and Influential Strategies. 8 Applying the Laws of Influence. 9 The Influential Secret of Oscillation. 10 Mind Reading: How to Know What They Are Thinking. 11 I'll Think About It. 12 How Their Brain Buys ... You!; 13 "I Will Do the Work for You": Magic Words That Unlock Minds. 14 The Power of Thinking without Thinking. 15 Influence in Sales and Marketing Online and in the Real World. 16 The Problem and Opportunity of Memory in Influence. 17 Women: Influencing Women to Buy. Bibliography. Index. Need a Speaker?

General Fields

  • : 9780470634189
  • : John Wiley and Sons Ltd
  • : John Wiley & Sons Ltd
  • : November 2010
  • : 230mm X 152mm X 21mm
  • : United Kingdom
  • : November 2010
  • : books

Special Fields

  • : Kevin Hogan
  • : Paperback
  • : 2nd Revised edition
  • : 153.852
  • : 306