The Ride Of A Lifetime

Description

Tough, smart business advice on what it takes to run a successful business - from the star of the hit TLC show "American Chopper You" could hardly blame someone for being intimidated if they ran into big Paul Teutul in a dark alley. Massive and mustachioed, frequently scowling, and decked out in a sleeveless tee with tattooed biceps bulging, he strikes an imposing figure. But as the millions of people who follow his family business on TLC's popular show "American Chopper know", Paul Sr. is not only a nice guy, but a great businessman as well. Since founding Orange County Choppers in Upstate New York in 1999, Teutul has grown the business from a hobby into a 70-person-plus operation that produces and sells 150 custom bikes a year at retail prices starting at $30,000 and quickly escalating to six figures. Teutul and his team not only sell their choppers from their world headquarters in Newburgh, New York, but throughout a multicountry dealership network in the US and abroad. Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty.

Reviews

"The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read." (International Lifestyle Magazine, 2009)

Author description

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Table of contents

Foreword. Chapter 1: Choices. Chapter 2: No Thanks, Pardner. Chapter 3: Passion. Chapter 4: Welcome Change. Chapter 5: Building a Reputation. Chapter 6: Stay Organized. Chapter 7: Hire Good People. Chapter 8: Learn to Trust Others. Chapter 9: Take Care of Your Employees. Chapter 10: All in the Family. Chapter 11: Learn From Your Mistakes. Chapter 12: Giving Back. Chapter 13: Never Sell Out. Chapter 14: Always Follow Your Dreams.