The Economist Business Miscellany

Author: The Economist

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  • : 35.00 NZD
  • : 9781861979117
  • : profbk
  • : profbk
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  • : 35.0
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  • : The Economist
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  • : Hardback
  • : 2005
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Barcode 9781861979117
9781861979117

Description

Everything you could possibly want to know about business - and a lot more.
Full of facts and figures about all aspects of business, The Economist Business Miscellany is designed to inform, amuse and give you plenty with which to entertain others. Here is just a taste of what is included:

Biggest mergers and biggest corporate failures

Memorable mission and vision statements

How many accountants and lawyers there are in different countries

How the names of different companies came about

Famous advertising campaigns and famous PR disasters

Biggest business philanthropists and famous business villains

Best known business gurus and what they are known for

Most appalling business jargon

Rules of business etiquette in different parts of the world

Most valuable brands and most unsuccessful rebrandings

Salaries compared across countries

Most popular fringe benefits

Stockmarket bubbles and crashes

Investment formulas

And lots and lots of statistics on business and the markets.
First published 2005.