Product detail

Super Mario: How Nintendo Conquered America

Super Mario: How Nintendo Conquered America

Author: Jeff Ryan
$26.00(NZD)  inc GST
Available Stock: 0
Description
The story of Nintendo's rise and the beloved icon who made it possible. Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: * Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable. * Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. * The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.
Stock Information

General Fields

  • : 9781591845638
  • : Portfolio
  • : Portfolio
  • : September 2012
  • : 213mm X 137mm X 23mm
  • : United States
  • : December 2012
  • : books

Special Fields

  • : Jeff Ryan
  • : Paperback / softback
  • : 338.76179480
  • : 320