Author(s): David Rock

Business

This work talks about personal development, life coaching hugely popular. It will appeal to mid level managers, business coaches, trainers, and HR professionals. It features reviews on business pages of national newspapers e.g. "FT". It also features reviews in business magazines e.g. "CEO" magazine. David Rock has a global business like Michael Gerber. Reading line: help people think better-don't tell them what to do! A rising global star in business coaching, David Rock offers his 5 step program that can transform any manager into a leader who gets breakthrough results, by knowing the secrets of helping others radically improve their thinking and problem solving in today's business world. Supported by the latest research on the brain and learning styles, David Rock's book gives every stressed-out manager a simple system for helping themselves and those around them think and perform better at work. The core of Rock's incredibly successful program for creating coaches, and the essence of this book, is that modern organizations require a new 'quiet' kind of leadership, leadership that is capable of improving people's thinking and therefore their performance.Rock's 5-step program makes every manager a leader, a great coach, by showing them how to motivate people to learn and change from within. Rock takes the leading-edge findings about how we change people's minds and embeds them in a detailed prescriptive strategy for leaders in the business world.