Promote Yourself: The New Rules for Building an Outstanding Career

Author(s): Dan Schawbel


How people perceive you at work has always been vital to a successful career. Now with the internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself is more crucial than ever. In Promote Yourself, Dan Schawbel shows readers how to navigate this new environment as an employee and lays out what managers are really looking for. Unveiling exclusive new research on the modern workplace, Schawbel breaks down the outdated mores of getting ahead and lays out a practical guide for building an outstanding career in an age of economic uncertainty and constant adaptation to new technologies. Shedding light on the disconnect between Gen Y and their managers, and revealing new findings on the most important skills required for management roles, professional development at work, and social media's role in the workplace, Promote Yourself also gives readers the most critical skill necessary today: an awareness of their unique strengths and how to differentiate themselves.


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The definitive guide for navigating the new world of work and making yourself indispensable to your company.

Dan Schawbel, recognized as a 'personal branding guru' by The New York Times, is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm and is a world renowned career and workplace expert. He is a columnist at both Time and Forbes, a syndicated columnist at Metro US, and has contributed to Fortune, The Wall Street Journal, The Guardian, The Globe And Mail, and numerous others. Dan is the founder of the Personal Branding Blog, a Forbes 'Top Website for Your Career' and ranked as the #1 Job Blog by CareerBuilder. He's spoken at some of the world's most prestigious companies including Google, IBM, Time Warner, CitiGroup, McGraw-Hill and Siemens, as well as Harvard Business School, Stanford, Cornell and MIT. Dan was named in the Inc. Magazine 30 Under 30 List in 2010, the Forbes Magazine 30 Under 30 List in 2012. He lives in Boston, MA and graduated from Bentley University in 2006.

General Fields

  • : 9780349401966
  • : Little, Brown Book Group
  • : Piatkus Books
  • : September 2013
  • : 234mm X 153mm
  • : United Kingdom
  • : September 2013
  • : books

Special Fields

  • : Dan Schawbel
  • : Paperback
  • : 650.1
  • : 272