Power Sales Writing

Author: Sue Hershkowitz-Coore

Stock information

General Fields

  • : 24.95 NZD
  • : 9780071410335
  • : mcgraw
  • : mcgraw
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  • : 0.239
  • : 01 August 2003
  • : 203mm X 152mm X 9mm
  • : United States
  • : 26.0
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  • : books

Special Fields

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  • :
  • : Sue Hershkowitz-Coore
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  • : Paperback
  • : 2nd Revised edition
  • :
  • :
  • : 808.066659
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  • :
  • : 144
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Barcode 9780071410335
9780071410335

Description

Presents simple rules and easy-to-learn writing techniques you can use to wow clients, win sales, and sell your boss on your ideas. This title offers: straightforward must-ask prewriting questions that sharpen your message; quick techniques for foolproof editing and revising; and, tips on translating your sales skills into selling copy.

Author description

Sue A. Hershkowitz-Coore consults in presentations, customer service and sales writing. Her clients include American Express, Coca-Cola, Motorola, and Walt Disney Pictures.