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Power Sales WritingStock informationGeneral Fields
Special Fields
DescriptionPresents simple rules and easy-to-learn writing techniques you can use to wow clients, win sales, and sell your boss on your ideas. This title offers: straightforward must-ask prewriting questions that sharpen your message; quick techniques for foolproof editing and revising; and, tips on translating your sales skills into selling copy. Author descriptionSue A. Hershkowitz-Coore consults in presentations, customer service and sales writing. Her clients include American Express, Coca-Cola, Motorola, and Walt Disney Pictures. |