Author(s): Scott Gerber
Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self- taught 26-year-old hustler, rainmaker and bootstrapper who has survived and thrived despite never having held the proverbial "real" job. In Never Get a "Real" Job: How to Dump Your Boss, Build a Business and Not Go Broke, Gerber challenges the social conventions behind the "real" job and empowers young people to take control of their lives and dump their nine-to-fives -- or their quest to attain them. Drawing upon case studies, experiences and observations, Scott dissects failures, shares hard-learned lessons and presents practical, affordable and systematic action steps to building, managing and marketing a successful business on a shoestring budget. The proven, no b.s. methodology presented in Never Get a "Real" Job teaches unemployed and underemployed Gen Yers, small business owners, students and recent college graduates how to quit 9-to-5s, become their own bosses and achieve financial independence.
Introduction: Never Get a "Real" Job. Death to the "Real" Job. I Know You. What You Can Expect Out Of This Book. All Aboard the Death to the "Real" Job Express. The Breakdown. 1. Everyone Poops. Yours Isn't Special. College: The Drunken Road to Easy Street. Dude, Where's My Dream Job. Welcome To Your "Real" Job, Mr. Janitor. The Broken Promise. 2. No One Cares About You -- Unless You Make Them Care. You Are Not Special. Claiming To Be a Winner Does Not Make You One. You're Brilliant... So What? Lifestyles of the Poor and Vain. Shut Up, Pinocchio. Put It On My Tab. 3. Darwin + Murphy = Reality. Your Business Is Not The Exception to Any Rule. The Worst Case Scenario is the Only Scenario. No One Will Invest In Your Idea. Building a Foundation. 4. Get Off Your Ass & Start Up! Get Real With Your Finances. Those Who Reinvent the Wheel are Doomed to be Run Over By It. What Do You Know, Anyway? Keep It Simple, Stupid. The Bottomless Money Pit. Can Your SWOT Team Do CPR? 5. Business Plans Suck. Toss The Old School Business Plan. The One-Paragraph Start-Up Plan. 6. To Partner, Or Not To Partner. The Worst Partners for Your Start-Up. Don't Consider Letting Worthless Flaky People Tryout. Never Jump Right In; The Water's Not Fine. From the Ground Up. 7. Act Like A Start-Up, Stupid. Surviving a "Real Day in the Life. Get Your Head in the Game, Chump. Design Your Entrepreneurial Life. 'Mind' Your Business. 8. Shoestrapping (Because The Boot Is Too Expensive). Fake It 'Til You Make It. The Only Team Your Money Can Buy. Do What Makes Cents. Cash Flow or Die! 9. Those Phones Won't Ring Themselves: The 15 Principles of a Power Seller. Come Out! Come Out! Wherever You Are! Sell Like There's No Tomorrow - Or There Won't Be. 10. Facebook Isn't a Marketing Strategy. Message Before Platform. Think Guerrilla, Not Godzilla. Conclusion: Be Afraid. Be Very Afraid.