HARVEY REESE is a well known new product developer and consultant who has created and successfully licensed more than 100 of his own commercial ideas, plus those of other inventors. He is a regular contributor to Inventor's Digest magazine, teaches product design classes at The Art Institute of Philadelphia, and writes a monthly newsletter that goes out to thousands of inventors around the world.

INTRODUCTION. 1. THE C.R.A.S.H. COURSE FOR SUCCESSFUL LICENSING The steps in creating and shaping up a simple idea, and how to turn it into a monthly royalty machine. 2. CREATING THE IDEA How to Identify a Market Need and Create the Solution for It The six step, can t miss system for spotting an opportunity, and how to profit from it by creating the perfect product. 3. RESEARCH Evaluate the Originality and Market Need of your Product and Determine the Need for a Patent Copyright, or Trademark How to evaluate the merits of your idea, and how to protect it with or without patents, copyrights, or trademarks. 4. SWING INTO ACTION. Prospecting, Getting the Appointment, and Preparing the Presentation How to package your idea professionally, how to select a licensee, and how to get the appointment. 5. MEETING WITH THE PROSPECT How to Make a Successful Presentation Everything you need to know to sell your idea; how to leave the meeting with a check in your pocket. 6. REAPING THE HARVEST Realizing the Maximum Profits from Your New Product Idea The gentle art of contract negotiation; proven techniques to ensure maximum profits from your million dollar idea. 7. THE WONDERFUL WORLD OF THE INTERNET How Did Inventors Get Along without It? How to mine this great new source for tips, information, resources, and ideas. 8. THE UNLIMITED POTENTIAL OF LICENSING A few success stories to show how extraordinary fortunes are being made every day by ordinary people. 9. MAKING YOUR LICENSING DREAM A BEAUTIFUL REALITY Some final thoughts on winning at one of the biggest money games in town. APPENDIX. INDEX.