Author(s): Steve Wilkinghoff
Offers a fresh perspective on what it takes to run a moneymaking small business. This book helps you figure out whether your business is on-track or flying off the rails (and how to correct it if it is flying off the rails). It also helps you understand how your business makes you money, and how to control that process as well.
Steve Wilkinghoff has helped hundreds of businesses reach their full potential during his sixteen years as a consultant. He is a Chartered Accountant, a Certified Guerrilla Marketing Coach, and an active speaker.
Acknowledgments. Foreword. Preface. Chapter 1: What's the Purpose of Your Business? Chapter 2: When Does Your Business Make Money? Chapter 3: Making Money - Net Profit. Chapter 4: Making Money - Return on Investment. Chapter 5: Making Money - Positive Cash Flow. Chapter 6: Is YOUR Business Making You Money? Chapter 7: Which Products Make You Money? (And Which Ones Don't)? Chapter 8: Gross Margin Math. Chapter 9: Which Customers Make You Money? (And Which Ones Don't)? Chapter 10: Your Customer Profitability Map. Chapter 11: Found Money Math (It's Fun - Really). Chapter 12: Your Pricing Bootcamp. Chapter 13: The End of the Line - And Just the Beginning. About the Author. Index.