Essentials Of Marketing

Author: Jane Summers

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General Fields

Price : 123.95 NZD
ISBN : 9780170104616
Publisher : nelsau
Imprint : nelsau
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Publication date : 10 October 2002
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Produced in : Australia
RRP : 0.0
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Product Type : books

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Author : Jane Summers
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Bind : Paperback
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Dewey classification : 658.8
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Pages : 522
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9780170104616

Description

Written for Australian and New Zealand students who are taking a one semester subject in introductory marketing. The concise yet comprehensive coverage of marketing theory and practice will give marketing major students a sound knowledge base to build upon. Australian authors.

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