Designing Brand Identity: An Essential Guide for the Whole Branding Team

Author(s): Alina R. Wheeler


'An inspiring and powerful toolkit' - "The Marketer" on "Designing Brand Identity, Second Edition". From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Third Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new cases studies showcasing successful world-class brands, this Third Edition brings readers up-to-date with examinations of emerging new concepts in branding and trends such as social networks and blogs. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.


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"We will be reading the book together as a company, and you should stoop and buy one now." (, August 25, 2009)

Part 1: Basics. Presents the fundamental concepts needed to jumpstart the brand identity process and create a shared vocabulary for the entire team. Brand Basics. Brand. Brand Identity. Branding. Why Invest. Brand Strategy. Brand Strategy

General Fields

  • : 9780470401422
  • : John Wiley and Sons Ltd
  • : John Wiley & Sons Ltd
  • : 1.263
  • : August 2009
  • : 280mm X 224mm X 23mm
  • : United Kingdom
  • : books

Special Fields

  • : Alina R. Wheeler
  • : Hardback
  • : 3rd Revised edition
  • : 658.827
  • : 320
  • : Sales & marketing
  • : Illustrations (chiefly col.)