Author(s): Dave Marcum
Citing a contrast between a current rise in decision-making confidence and a high percentage of business failure, a guide on how to attain desired business results explains how leaders can create consistent and effective solutions and outlines rules for accelerating work while revitalizing an enterp
"...this book is replete with good advice and commonsense..." (The Irish Times, 5 April 2002) "...Full of sound, useful advice..." (Long Range Planning, No.36, 2003)
Dave Marcum has a unique blend of management experience: from Vice President of Sales and Marketing to Chief Operating Officer to Business Transformation Leader at FranklinCovey. Marcum is a respected authority on complex sales and works with companies across the globe like EDS, Microsoft, and Accenture. Steve Smith has two degrees in management and psychology. He has been a human resources manager inside a Fortune 500 company, an entrepreneur starting his own consulting firm, and led development of FranklinCovey's The 4 Roles of Leadership. Smith is an entrepreneurial thinker and works with clients like Nike, Hard Rock Cafe, and the U.S. Air Force. Mahan Khalsa is a world--renowned expert in business development, whose clients include Arthur Andersen, Microsoft, and Walt Disney. He graduated with honors in economics from UCLA and has an MBA from Harvard. Khalsa is a Vice President at FranklinCovey. FranklinCovey is the world's leading learning and performance solutions firm whose client portfolio includes eighty--two Fortune 100 companies and more than two--thirds of the Fortune 500 companies. FranklinCovey has forty--five offices in thirty--eight countries. E--mail the authors at businessThink@hotmail.com
Foreword by Stephen R. Covey. Acknowledgments. Introduction. Think! RULE ONE: CHECK YOUR EGO AT THE DOOR. Ego Alert! The Language of Humility. RULE TWO: CREATE CURIOSITY. The Deep Dive for Curiosity. RULE THREE: MOVE OFF THE SOLUTION. Welcome to the Main Event. No More Guessing. Resist the Solution Seduction! RULE FOUR: GET EVIDENCE. Failure at the Speed of Light: Addicted to Speed. In God We Trust Everyone Else Bring Evidence. Searching for Soft Evidence. Digging for Hard Evidence. RULE FIVE: CALCULATE THE IMPACT. Whiteboard Economics. RULE SIX: EXPLORE THE RIPPLE EFFECT. Who and What Else Is Affected? RULE SEVEN: SLOW DOWN FOR YELLOW LIGHTS. Let's Get Real or Let's Not Play. RULE EIGHT: FIND THE CAUSE. Why Ask Why? THE LAST MILE. Pat Attention: Time, People, and Money. Maybe--Proof Your Company. The Age of Now. Q&A for the businessThink Curious. Notes. Index. About FranklinCovey.