Business Think: Rules for Getting It Right - Now, and No Matter What!

Author(s): Dave Marcum


Citing a contrast between a current rise in decision-making confidence and a high percentage of business failure, a guide on how to attain desired business results explains how leaders can create consistent and effective solutions and outlines rules for accelerating work while revitalizing an enterp


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"...this book is replete with good advice and commonsense..." (The Irish Times, 5 April 2002) "...Full of sound, useful advice..." (Long Range Planning, No.36, 2003)

Dave Marcum has a unique blend of management experience: from Vice President of Sales and Marketing to Chief Operating Officer to Business Transformation Leader at FranklinCovey. Marcum is a respected authority on complex sales and works with companies across the globe like EDS, Microsoft, and Accenture. Steve Smith has two degrees in management and psychology. He has been a human resources manager inside a Fortune 500 company, an entrepreneur starting his own consulting firm, and led development of FranklinCovey's The 4 Roles of Leadership. Smith is an entrepreneurial thinker and works with clients like Nike, Hard Rock Cafe, and the U.S. Air Force. Mahan Khalsa is a world--renowned expert in business development, whose clients include Arthur Andersen, Microsoft, and Walt Disney. He graduated with honors in economics from UCLA and has an MBA from Harvard. Khalsa is a Vice President at FranklinCovey. FranklinCovey is the world's leading learning and performance solutions firm whose client portfolio includes eighty--two Fortune 100 companies and more than two--thirds of the Fortune 500 companies. FranklinCovey has forty--five offices in thirty--eight countries. E--mail the authors at

Foreword by Stephen R. Covey. Acknowledgments. Introduction. Think! RULE ONE: CHECK YOUR EGO AT THE DOOR. Ego Alert! The Language of Humility. RULE TWO: CREATE CURIOSITY. The Deep Dive for Curiosity. RULE THREE: MOVE OFF THE SOLUTION. Welcome to the Main Event. No More Guessing. Resist the Solution Seduction! RULE FOUR: GET EVIDENCE. Failure at the Speed of Light: Addicted to Speed. In God We Trust Everyone Else Bring Evidence. Searching for Soft Evidence. Digging for Hard Evidence. RULE FIVE: CALCULATE THE IMPACT. Whiteboard Economics. RULE SIX: EXPLORE THE RIPPLE EFFECT. Who and What Else Is Affected? RULE SEVEN: SLOW DOWN FOR YELLOW LIGHTS. Let's Get Real or Let's Not Play. RULE EIGHT: FIND THE CAUSE. Why Ask Why? THE LAST MILE. Pat Attention: Time, People, and Money. Maybe--Proof Your Company. The Age of Now. Q&A for the businessThink Curious. Notes. Index. About FranklinCovey.

General Fields

  • : 9780471219934
  • : wiley
  • : wiley
  • : April 2002
  • : 237mm X 168mm X 27mm
  • : United States
  • : books

Special Fields

  • : Dave Marcum
  • : Hardback
  • : 658
  • : 288
  • : illustrations