Art Of Writing Advertising

Author: Denis Higgins

Stock information

General Fields

  • : 29.95 NZD
  • : 9780071410939
  • : mcgraw
  • : mcgraw
  • :
  • : 0.218
  • : 01 March 2003
  • : 228mm X 153mm X 10mm
  • : United States
  • : 32.0
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  • :
  • : books

Special Fields

  • :
  • :
  • : Denis Higgins
  • : McGraw-Hill Advertising Classic S.
  • : Paperback
  • :
  • :
  • :
  • : 659.1
  • :
  • :
  • : 128
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  • : Illustrations, ports.
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Barcode 9780071410939
9780071410939

Description

Reveals the secrets to great advertising and great writing. This title allows history's greatest advertising copywriters to freely discuss what they know best - writing and creating.

Author description

Denis Higgins was a senior editor with Advertising Age.