Author(s): Mike Ashby
Find your drive and redefine your business priorities
Breakpoints is the business owner's guide to regaining your passion and driving your business forward. If you're feeling stuck, stale or stalled, this book is your ticket out of the rut and into profitable growth. You'll learn the 7 Mistakes Business Owners Make, and identify the choices, behaviours and practices that are keeping your business in a holding pattern. Practical formulas, frameworks, strategies and tools get you started right away on refocusing and reprioritising, and taking back your life. Coverage includes both hard and soft topics that business owners frequently struggle to master, along with expert insight on execution and what lies beyond success. Written simply and directly, without jargon or acronyms, this no-nonsense guide is designed to be easy to read and easy to apply so you can get back to work quickly, inspired with a whole new outlook and equipped with practical tools to improve your business. Written in a style that is both conversational and entertaining, author Dr Mike Ashby offers numerous anecdotes and analogies drawn from working with hundreds of business owners.
Owning a business can be exciting and terrifying at the same time. There's too much to do, and all accountability leads to you. If you've gotten hung up in the day-to-day running of your business, this book helps you regain sight of the big picture and get back on track to success.
Business owners need to be well-versed in both strategy and execution. If you feel like you and your business have reached a plateau, Breakpoints will reignite the spark that drives business success.
DR MIKE ASHBY is the Founder and Director of The Breakthrough Company. He is a sought after business speaker, industry thought leader and adviser who has run development programs for business owners for over 10 years. His vast experience and his authentic voice make him one of Australasia's foremost authorities to business owners.
Foreword by Justine Ross ix Acknowledgements xiii Introduction xv Part I: The seven mistakes 1 1 Thinking small and under-marketing 3 2 Settling for less and working too hard 15 3 Complexicating, spending too much time In and not enough On, and knowing but not doing 27 Part II: Breakpoint Get a life 43 4 Physical energy 47 5 Mental wealth 59 Part III: Breakpoint Get free 71 6 Freedom 75 7 Allocation 97 Breakpoints Part IV: Breakpoint Get clear 113 8 Aspiration 117 9 Your Most Important Goals 137 10 Leverage plans 149 Part V: Breakpoint Get help 185 11 People plan 189 12 The work of team 215 13 Governance 223 Part VI: Mastery a bigger game 233 14 Mastery defined 235 Last words 247 Index 251